EXAMINING THE EXAMPLES OF ACQUISITIONS THAT PROSPERED

Examining the examples of acquisitions that prospered

Examining the examples of acquisitions that prospered

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When two businesses undergo an acquisition, it is very likely that they will do one of the following approaches



Lots of people think that the acquisition process steps are always the same, regardless of what the firm is. However, this is a frequent false impression due to the fact that there are actually over 3 types of acquisitions in business, all of which feature their own procedures and strategies. As business individuals like Arvid Trolle would likely validate, among the most frequently-seen acquisition strategies is known as a vertical acquisition. Essentially, this acquisition is the polar opposite of a horizontal acquisition; it is where one business acquires another business that is in an entirely different place on the supply chain. As an example, the acquirer company may be higher up on the supply chain but decide to acquire a business that is involved in a crucial part of their business procedures. On the whole, the appeal of vertical acquisitions is that they can generate brand-new revenue streams for the businesses, along with decrease prices of production and streamline operations.

Before diving into the ins and outs of acquisition strategies, the very first thing to do is have a firm understanding on what an acquisition actually is. Not to be confused with a merger, an acquisition is when one company purchases either the majority, or all of another company's shares to gain control of that company. Generally-speaking, there are around 3 types of acquisitions that are most common in the business world, as business people like Robert F. Smith would likely recognize. Among the most common types of acquisition strategies in business is called a horizontal acquisition. So, what does this suggest? Basically, a horizontal acquisition entails one company acquiring an additional business that is in the same market and is performing at a similar level. Both businesses are generally part of the exact same industry and are on an equal playing field, whether that's in manufacturing, finance and business, or farming etc. Usually, they may even be considered 'competitors' with one another. On the whole, the major advantage of a horizontal acquisition is the increased potential of raising a firm's client base and market share, as well as opening-up the possibility to help a business grow its reach into new markets.

Among the numerous types of acquisition strategies, there are two that individuals often tend to confuse with each other, perhaps as a result of the similar-sounding names. These are referred to as 'conglomerate' and 'congeneric' acquisitions, which are two rather separate strategies. To put it simply, a conglomerate acquisition is when the acquirer and the target firm are in totally unassociated industries or engaged in different activities. There have actually been numerous successful acquisition examples in business that have included two starkly different businesses with no overlapping operations. Generally, the objective of this approach is diversification. For instance, in a situation where one service or product is struggling in the current market, companies that also possess a diverse range of additional products and services often tend to be more secure. On the other hand, a congeneric acquisition is when the acquiring company and the acquired business belong to a similar sector and sell to the same type of client but have relatively different products or services. Among the primary reasons why firms could decide to do this type of acquisition is to simply increase its product lines, as business individuals like Marc Rowan would likely verify.

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